the start of Coco Chanel was in the 20s

The start of Coco Chanel was in the 20s 

During the 1920s, Coco Chanel became the first designer to create loose women's             jersey, traditionally used for men's underwear, creating a relaxed style for women ignoring the stiff corseted look of the time. They soon became very popular with clients, a post-war generation of women for whom the corseted restricted clothing seemed old-fashioned and impractical.

By the 1920s, Maison Chanel was established at 31, rue Cambon in Paris (which remains its headquarters to this day) and become a fashion force to be reckoned with. Chanel became a style icon herself with her striking bob haircut and tan placing her at the cutting edge of modern style.

In 1922, she launched the fragrance Chanel No. 5, which remains popular to this day. Two years later, Pierre Wertheimer became her business partner (taking on 70% of the fragrance business), and reputedly her lover. The Wertheimers continue to control the perfume company today.

In 1925, Chanel launched her signature cardigan jacket, and the following year matched its success with her little black dress. Both items continue to be a staple part of every Chanel collection.

The story behind Coco chanel little black dress 

All the famous innovations in fashion and design cannot outshine the fame of the single Chanel Little Black Dress. Coco Chanel introduced it in a time between the wars, when the bright colors, prints and heavy embroideries dominated the fashion.

The long-sleeved black dress, which was initially made for day in wool, and for evening in crepe, satin or velvet, shook up the world of fashion. Later appeared the other variations of a little black dress: short, sleeveless, in a pleated black chiffon, in black lace… 

In 1926 American Vogue named Coco Chanel black dress "a Ford", meaning it’s simplicity and it’s potential for an enormous and long-lasting success. It was the little black dress of Chanel, that inspired the famous remark of her competitor Paul Poiret: "What has Chanel invented? De luxe poverty." 

The Chanel little black dress became a symbol of chic and sophisticated simplicity.